Wenn man die Sache nur aus der Distanz betrachtet, kann es angesichts der personellen Hackordnung nicht weit her sein mit Nachhaltigkeitsthemen bei der Deutschen Bank: Als oberster Chef des Bereichs fungiert ausgerechnet der oberste Kommunikator des wichtigsten deutschen Finanzkonzerns – Jörg Eigendorf. Geht es also bei der Deutschen Bank nicht doch mehr um Reputationsmanagement und gute PR als um echte Weichenstellungen in Sachen Umwelt, sozialer Nachhaltigkeit und guter Unternehmensführung (ESG)? Natürlich widerspricht der gelernte Journalist, 54: „Nachhaltigkeit ist auch eine empfindliche reputative Pflanze“, räumt Eigendorf ein. Aber er habe gleich nach seinem Start bei der Bank im Februar 2016 dafür gesorgt, dass das Thema Nachhaltigkeit Schritt für Schritt gestärkt wurde.
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