„Michael, die wollen da irgendwie so Nachhaltigkeitssachen“, mit diesen Worten kam Anfang der 2000er eine Kundenbetreuerin auf Michael Schmidt zu. Da war er gerade Leiter Research bei der Fondsgesellschaft DWS. Beide mussten dann feststellen, dass sie keine Produkte für Nachhaltigkeit im Portfolio hatten. Auch hatte Schmidt nur wenig Ahnung, worum es ging. Doch das sollte sich bald ändern.
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