Wer heutzutage Wirtschaftswissenschaften studiert, der lernt etwas von knappen Ressourcen, die möglichst effizient verteilt werden müssen. Der lernt, dass es in einer idealen Welt ein Pareto-Optimum gibt, einen Zustand, in dem keine Umverteilung der Ressourcen mehr möglich wäre, ohne jemand anderen schlechter zu stellen. Als Ralph Thurm 1988 mit seinem BWL-Studium in Nürnberg begann, war das zwar auch schon Bestandteil des Curriculums – als er diese Theorie aber mit dem Gedanken der Nachhaltigkeit verbinden wollte, stieß er schnell an seine Grenzen.
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