Ivo Rzegotta will niemandem vorschreiben, was auf den Teller kommt. Nicht in gesellschaftlichen Debatten und erst recht nicht im Supermarkt oder bei Tisch. Gerade deshalb arbeitet er an Antworten auf eine Frage, die Ernährungswirtschaft und Politik vor große Herausforderungen stellt: Wie macht man Fleischalternativen zugunsten von Klima, Umwelt und Gesundheit für Verbraucher beliebter, ohne Verlustängste bei Bratwurst, Steak und Salami zu befeuern?
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