„Wenn Sie ein besseres Auto
sehen, kaufen Sie es!“ – selbstbewusst auf den Putz hauen, das fiel Lee Iacocca
fast immer leicht. In Chrysler-Werbespots trat der Chef persönlich auf, was ihn
zu einem der prominentesten Manager der USA machte mit Bekanntheitswerten, die
sonst nur Popstars und Präsidenten erreichen. In den 80er Jahren war Iacocca in
der Autoindustrie so allgegenwärtig wie heute nur Elon Musk.
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