: Marc Hofmann

Marc Hofmann liebt den Aufbruch ins Unbekannte. Seit September vergangenen Jahres baut der 49-jährige Oberfranke das BMW Technology Office in Israel auf – seit Kurzem hat das Büro offiziell die Arbeit aufgenommen. Es ist das fünfte Innovationsbüro des bayerischen Autobauers weltweit und das erste im Nahen Osten. Insbesondere Trend- und Technologiescouting stehen im Zentrum des Geschehens.

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