Ein Fahrkartenkontrolleur der Berliner Verkehrsbetriebe (BVG) schlendert durch die Waggons und singt darüber, was ihm alles egal ist. Ob Mann auf Pferd, ein Striptease oder laute Musik, das alles ist ihm egal, solange das Ticket nicht fehlt. Durch dieses Werbevideo von 2015 konnte die BVG über Nacht ihren verkorksten Ruf ablegen. Von nun an war die BVG hipp. Dahinter steckt die Imagekampagne „Weil wir dich lieben“. Kreativer Kopf der Kampagne war der damalige Marketingchef der BVG, Martell Beck. Er leistete Pionierarbeit. Heute ist er Head of Marketing bei DB Cargo.
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