Werbeversprechen zu Umwelt und Klima vorab prüfen, dadurch verlässlicher machen und letztlich Greenwashing verhindern – so lautet das Ziel der EU Green Claims Richtlinie (Tagesspiegel Background berichtete). Darunter fallen etwa Aussagen wie „biologisch abbaubar“, „umweltfreundlich“, „wassersparend“ oder „biobasiert“.
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