Naturdienliche Innovationen haben das Potenzial, die globale Transformation zu einer naturpositiven Wirtschaft im Wert von zehn Billionen US-Dollar (8627 Milliarden Euro) zu unterstützen. Diese Überzeugung hat die in Oxford ansässige Nichtregierungsorganisation Global Canopy. Doch Großanleger würden Investitionen und Geschäftschancen oft fälschlicherweise als auf „Bienen, Bäume und Farmen“ begrenzt einstufen. Mit diesem Mythos wollen die Briten aufräumen: Das Anfang März erschienene Buch „The Little Book of Nature Business“ wendet sich gezielt an Finanzinstitute und politische Entscheider.
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