In Detmold begann alles 2009 mit einer Guerilla-Aktion: Der damalige Stadtwerke-Chef tauschte über Nacht die Ortseingangsschilder aus. Statt „Detmold“ stand dort plötzlich „AppMold“ – ein Wortspiel, das auf die neue App der Stadtwerke hinwies. Die Aktion brachte Downloads, aber auch ein vierstelliges Bußgeld wegen der unerlaubten Veränderung von Verkehrszeichen. „Das war es mir wert“, soll der Geschäftsführer gesagt haben. So erzählt es heute Dennis Schäffer, Chief Digital Officer der Stadt.
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