Als Heike Proff 2009 den Lehrstuhl Internationales Automobilmanagement an der Universität Duisburg-Essen übernahm, reagierte ihr Umfeld verhalten. Automobilindustrie? Was solle sich da schon tun? „,Das ist eine etablierte und starre Branche‘, sagten mir viele“, erinnert sich die heute 57-Jährige.
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