Der Lufthansa-Konzern hat mehrere Eisen im digitalen Feuer – mit dem Lufthansa Innovation Hub in Berlin und Eurowings Digital in Köln. Ziel ist die Entwicklung von Dienstleistungen, mit denen die Airline-Gruppe ihr margenschwaches Kerngeschäft erweitern kann. „Wir sind bewusst weit weg von der Lufthansa – nicht nur räumlich, sondern auch inhaltlich“, sagt Gleb Tritus, Leiter des Innovation Hub. „Es geht darum, das Morgen und Übermorgen der Lufthansa zu gestalten.“ Dafür gucken wir uns die Reise von Tür zu Tür an und entwickeln entlang der gesamten Reisekette neue Geschäftsmodelle.“
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