Obwohl Mike Loest in der analog anmutenden Branche des
Autohandels arbeitet, wäre sein Job heute ohne Internet undenkbar. „Bei uns
werden nur noch 40 Prozent der Verträge vor Ort im Autohaus unterzeichnet, 60
Prozent laufen online“, sagt er. Und er muss es wissen. Loest arbeitet
als Leiter des Online-Vertriebs in der Torpedo-Gruppe, ein Autohaus mit 20
Standorten in fünf Bundesländern. „Die Zahl der Online-Vertragsabschlüsse
steigt rasant.“
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