Als gordischen Knoten, den sie zerschlagen haben, beschreibt Matthias Dohrn, Manager von BASF, den Prozess, sich in der Automobilbranche auf gemeinsame Datenstandards zu einigen. Der Chemiekonzern aus Ludwigshafen liefert unter anderem Lacke, Schaumstoffe, Batteriematerialien und technische Kunststoffe an die großen Automobilhersteller. Als die Idee eines gemeinsamen Datenraums von den Herstellern an BASF herangetragen wurde, seien sie zunächst eher skeptisch gewesen. Mit der Konkurrenz teilen wollte man die eigene Preisstruktur und Lieferantenliste natürlich nicht. Doch dann sei klar geworden: „Aus wirtschaftlicher Sicht ist der Ansatz absolut sinnvoll.“
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