Daimler holte sich schon vor einigen Jahren das Unternehmen Plug&Play an Bord, einen erfahrenen Innovationsscout aus den USA, und gründete die Start-up-Autobahn. Andere Autobauer wie Porsche und zahlreiche Tech-Unternehmen wie der Zulieferer ZF schlossen sich an, um unternehmensübergreifend Innovation zu entwickeln. Audi hingegen setzt mit seiner Denkwerkstatt auf die innovative Kraft aus dem eigenen Konzern. Und Porsche verfügt neben der Start-up-Autobahn mit seiner Digitaltochter über ein breites Instrumentarium, um Innovationen auf unterschiedlichen Ebenen zu erschließen.
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