Wer wissen will, wie Frank Maier, CTO der
mittelständigen Lenze SE, seinerzeit zu Industrie 4.0 stand, der muss
sich einen der begehrten Jutebeutel des Unternehmens sichern. „Wir haben damals
zu einer Messe den Slogan ‚Industrie 4.0 seit 1947‘ auf die Taschen und
Prospekte gedruckt“, erinnert sich Maier schmunzelnd zurück. Die Werbeaktion
sorgte für Aufsehen in der Branche, schließlich hingen in allen Messehallen die
‚Industrie 4.0 ready‘-Plakate der Wettbewerber.
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