Fintechs : Fintech: Klarnas bunte Rechnungen

Beim schwedischen Bezahldienst Klarna, so scheint es, treffen zwei Welten aufeinander: der vermeintlich langweilige Rechnungskauf und ganz schön schrille Werbung. In TV-Spots wirbt der US-Rapper Snoop Dogg neben frisierten Hunden für Ratenkäufe, Plakatleinwände der Firma halten jugendliche Lebensweisheiten parat. Und vor dem Pop-up-Store in London stehen manchmal pinkfarbene Rikschas mit Fellüberzug.

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