Beim schwedischen Bezahldienst Klarna, so
scheint es, treffen zwei Welten aufeinander: der vermeintlich langweilige
Rechnungskauf und ganz schön schrille Werbung. In TV-Spots wirbt der US-Rapper
Snoop Dogg neben frisierten Hunden für Ratenkäufe, Plakatleinwände der Firma
halten jugendliche Lebensweisheiten parat. Und vor dem Pop-up-Store in London
stehen manchmal pinkfarbene Rikschas mit Fellüberzug.
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