Analyse : Kartellamt vs. Facebook

Jedes Mal, wenn ein Facebook-Nutzer eine Website besucht, die einen „Gefällt mir“-Button hat, weiß Facebook darüber Bescheid – selbst wenn gar kein „Like“ abgegeben wird. Das Geschäftsmodell des sozialen Netzwerks basiert darauf, Daten zu sammeln. Sie sind die Währung in der Welt des Social Media. Das Resultat sind auf den Nutzer zugeschnittene Werbeanzeigen.

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