Herr Watzke, Garmin baut bisher seine Fitnesstracker vor allem für sportinteressierte „Normalkunden“, die ihre Laufstrecke, ihren Puls und die verbrannten Kalorien im Blick haben wollen. Damit ist das Unternehmen einer von mehreren Herstellern im umkämpften Markt der Wearables. Nun nehmen Sie einen anderen Markt in den Blick: das betriebliche Gesundheitsmanagement. Warum?
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