„Show, don’t tell“, lautet eine alte Schreiberregel – und das israelische Cybersecurity-Unternehmen Argus hat sie sich auf originelle Weise zu eigen gemacht: Journalist:innen, die sich für die Technologie der Firma interessierten, pflegten deren PR-Expert:innen in früheren Jahren nicht in einen eleganten Konferenzraum zu führen, sondern in die Tiefgarage des Tel Aviver Büroturms, in dem Argus seinen Sitz hat.
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