Selber machen oder zukaufen – das sind die beiden Pole, zwischen denen sich Unternehmen oft entscheiden müssen, wenn es um neue Geschäftsideen geht. Wenn es denn so einfach wäre, aus einer Idee ein Projekt und daraus ein einträgliches Geschäft zu skalieren. Selbst wenn die Idee gut ist, braucht ihre Umsetzung Zeit und vor allem Geduld. Und Letztere ist ein knappes Gut in Zeiten schwindender Margen – erst recht in der Pandemie.
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