IAA : The Show must go on

Als „heimlichen Star der IAA“ feiert die Presse die kleine Knutschkugel „Microlino“ (Bild hier). Zumindest aus medialer Sicht hat sich die Messe für das dahinterstehende Familienunternehmen aus der Schweiz gelohnt. „Das Konzept ist gelungen, in den ersten Tagen hatten wir lohnende Besucher und viel mediale Aufmerksamkeit“, resümiert Mitgründer Merlin Ouboter nach den ersten Messetagen in München. Das noch vor wenigen Jahren weitgehend unbekannte E-Auto-Start-up hat einen prominenten Platz in einer der ersten Hallen ergattert.

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