„An Kinder gerichtete Werbung für Lebensmittel mit hohem Zucker-, Fett- und Salzgehalt darf es in Zukunft bei Sendungen und Formaten für unter 14-Jährige nicht mehr geben.“ So steht es im Koalitionsvertrag der Ampelregierung. Doch große Uneinigkeit herrscht unter den Koalitionspartnern, was diese Vereinbarung konkret bedeutet. Das Bundesministerium für Ernährung und Landwirtschaft (BMEL) jedenfalls möchte Werbung für besonders zucker-, fett- oder salzhaltige Lebensmittel, die sich an Kinder richtet, mit einem Kinder-Lebensmittel-Werbegesetz (KLWG) auf Bundesebene einschränken.
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