Keine Innovation wagen, um die eigene Marktführerschaft
nicht zu verspielen – und dadurch vom Markt überholt werden. Seit Kodak 2012
Insolvenz anmelden musste, ist der mit der Digitalisierung des Fotomarktes
einhergehende Untergang des Traditionsunternehmens als „Kodak-Effekt“ bekannt.
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