Digital Services Act (DSA) : Unheilige Allianz gegen Werbe-Tracking

Könnte die EU doch noch ein Verbot von personalisierter Werbung auf digitalen Plattformen erlassen? Eine Gruppe von EU-Parlamentarier:innen hofft darauf. Um ihr Anliegen zu koordinieren, haben Alexandra Geese von den Grünen, die Sozialdemokraten Tiemo Wölken, Paul Tang und Birgit Sippel sowie Karen Melchior von den Liberalen die „Tracking-Free Ads Coalition“ gegründet, die am morgigen Dienstag zum ersten Mal zusammenkommt. „Wir müssen das Momentum nutzen“, sagte Geese zu Tagesspiegel Background.

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