Wie wird kommerzielle Kommunikation genutzt, um den Informationsraum zu beeinflussen? Eigentlich sollten Forschende dieser Frage mithilfe der Werbebibliotheken von Online-Plattformen nachgehen können. Die Bibliotheken sammeln Werbeinhalte und Informationen über die Intention von Werbekampagnen. Viele Plattformen führen schon lange solche Archive. Seit August 2023 sind sie nach dem Digital Services Act (DSA) für sehr große Online-Plattformen und-Suchmaschinen verpflichtend. Nun haben unabhängige Forscher:innen herausgefunden: Viel lässt sich mit den Werbebibliotheken noch nicht anfangen.
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