In den 2010er Jahren waren
Influencer der Marketingtrend schlechthin. Während das Geschäft zwischen
Influencern und Unternehmen weitergeht, hat sich in den letzten Jahren – spätestens
seit Rezos Youtube-Video „Die Zerstörung der CDU“ – gezeigt: Die neuen Werbetreibenden sind
mehr als Markenbotschafter:innen. Vielmehr nehmen sie insgesamt eine immer größere
Rolle im Informationsökosystem und im politischen Willensbildungsprozess ein.
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