Fast 2000 Menschen arbeiten im Logistikzentrum des Onlinehändlers Amazon im niedersächsischen Winsen. In einigen Bereichen nutzen die Beschäftigten Handscanner, um ihre Arbeitsschritte zu erfassen. Das Unternehmen wertet so etwa aus, wie viele Produkte der Beschäftigte verarbeitet und wie lange genau er oder sie für eine Aufgabe braucht. Der US-Konzern nutzt die Daten auch, um die Mitarbeitenden in dem Logistikzentrum zu bewerten und Personalentscheidungen zu treffen – wendet also sogenanntes algorithmisches Management an.
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