Im Vorfeld von Wahlen bezahlt ein Politiker ein Netzwerk von Influencern, damit sie Botschaften posten, die indirekt für ihn werben. Dies ist ein Szenario, das ab heute den neuen EU-Regeln zur Transparenz und zum Targeting politischer Werbung (TTPW) unterliegt. Künftig muss deutlich erkennbar sein, wer der Sponsor dieser Inhalte ist.
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Überblick der wichtigsten Pflichten
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Wer das Gesetz beaufsichtigt
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Das Problem mit der Definition bleibt
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