Als der Gesamtverband der deutschen Versicherungswirtschaft (GDV) 2015 versuchte, den damals neuen, im Januar 2016 in Kraft tretenden Regulierungsrahmen der Europäischen Union für die Branche, Solvency II, dem Personal seiner Mitgliedsunternehmen, Politikern und Behördenmitarbeitern zu erklären, entschieden sich die Lobbyisten für ein Poster für einen ersten groben Überblick. Die Grafik, heute noch abrufbar, zeigt die drei Säulen des EU-Regelwerks: „Kapitalanforderungen und Bilanz“, „gute Unternehmensführung“ (Governance) und „Reporting und Transparenz“. Darunter werden Dutzende Unteranforderungspunkte erklärt – in der kleinstmöglich lesbaren Schrift. Wer das PDF-Dokument ausdruckt, erhält schnell einen unhandlichen, mindestens 1,5 Meter langen Papierstreifen, will man die Informationen in der kleinen Schrifttype der Säulengrafiken überhaupt noch mit bloßem Auge erkennen können.
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